Marketing Intern
Internship Title: Marketing Internship
Location: Hybrid [NYC]
Supervisor: Marketing Supervisor
Department: Marketing Department
Hours: 10-15 hours per week
Open Spots: Two (2)
Relevant Major: Marketing, Communications, Media Studies, or related fields
About IRAISE:
I'RAISE Girls & Boys International Corporation, founded in the heart of the North Bronx in 2012, began as a mentoring program for at-risk female youth living in New York City Authority Housing. Under the visionary leadership of CEO Shanequa Moore, the organization quickly expanded its reach and impact. Shanequa, a Bronx native who overcame poverty and significant life challenges, was inspired to give back to her community, creating a resilient organization dedicated to supporting vulnerable children and youth.
Incorporated in 2013 and achieving Tax-Exempt Non-Profit status in 2014, I'RAISE has grown into a formidable force for positive change. Initially focused on mentoring, the organization recognized the critical need for mental health support in public schools and strategically pivoted to address this gap. Today, I'RAISE champions equity in mental healthcare through culturally responsive programs that foster resilience, well-being, and empowerment for youth.
Internship Overview:
Looking to gain hands-on experience in marketing, branding, and social media content creation? Join I'RAISE as a Marketing Intern, where you'll have the opportunity to work closely with marketing professionals, developing and implementing strategies to enhance the visibility and impact of I'RAISE’s mission. This hybrid internship offers a flexible combination of remote and in-person work, allowing you to grow your skills in brand management, social media engagement, and digital content creation while supporting a nonprofit organization that is dedicated to empowering youth and families.
This internship is perfect for students who want to expand their knowledge of marketing, gain experience in brand development, and contribute to meaningful projects that tell the success stories of our interns, volunteers, and the communities we serve.
Interns will have the opportunity to focus on one of the following marketing projects, based on their interests and career aspirations:
Marketing Brand Management Intern
Focus on managing and elevating I'RAISE’s brand through website updates, graphic design, and brand strategy development.
Marketing Social Media Content Creator
Focus on content creation and management for I'RAISE’s social media platforms, helping to engage the community and showcase the organization’s work.
For the Marketing and Brand Management Intern:
Assist with the development and execution of the overall marketing strategy, ensuring alignment with I'RAISE’s mission and values.
Help manage the I'RAISE website by providing content updates, ensuring the site is visually appealing and easy to navigate.
Design and create marketing materials, including graphics, flyers, and promotional content, that represent I'RAISE’s brand.
Support the development and maintenance of I'RAISE’s branding strategy, ensuring consistency across all channels and platforms.
Assist in compiling updates and success stories to include in dynamic newsletters and on the website.
Research new trends in brand management and digital marketing to suggest improvements and innovations for the brand.
Help source photos and videos for marketing campaigns and online content.
Attend department and team meetings as necessary and provide updates on ongoing projects and tasks.
For the Social Media Content Creator / Management Intern:
Assist in the creation and execution of the social media marketing strategy for I'RAISE, ensuring a consistent voice and messaging.
Develop and manage the content calendar for all social media platforms, ensuring timely posts that align with ongoing campaigns.
Create engaging content, including written posts, images, videos, and stories, to increase community engagement and showcase I'RAISE's mission and success stories.
Coordinate social media outreach and responses, engaging with followers and expanding I'RAISE’s online community.
Assist in planning and executing campaigns for key dates, holidays, and special events, optimizing for social media impact.
Analyze social media performance and suggest improvements to enhance engagement and visibility.
Maintain and update social media accounts, ensuring consistency and relevance in all posts.
Attend department and staff meetings to discuss ongoing social media strategies, challenges, and new ideas.
Shared Responsibilities:
Assist with email marketing campaigns targeting potential donors and volunteers.
Support segmentation and maintenance of email marketing lists to ensure effective targeting.
Collaborate with the team to create marketing materials and content for fundraising initiatives, ensuring clear messaging.
Attend department meetings and report on the progress of projects, sharing any challenges or updates.
Perform other marketing-related tasks as assigned by the Marketing Supervisor.
Learning Objectives
Brand Strategy and Development: Gain practical experience in managing brand identity and contributing to marketing strategies.
Graphic Design and Digital Content Creation: Learn to create graphics and digital materials that enhance an organization’s brand presence.
Social Media Management: Develop expertise in social media content creation, strategy, and community engagement.
Marketing Campaigns: Gain hands-on experience in developing and executing marketing campaigns to highlight success stories and increase visibility.
Analytics and Reporting: Build skills in tracking and analyzing marketing data to inform strategic decisions.
Project Management: Learn to manage and prioritize multiple projects while working with various teams to meet deadlines and objectives.
How This Internship Benefits You
Practical Experience: Work on real-world marketing projects that help build your portfolio and enhance your skills in brand management, design, and social media marketing.
Skill Development: Enhance your skills in graphic design, social media management, content creation, and marketing strategy.
Networking: Build connections with professionals in the nonprofit, marketing, and media industries.
Career Exposure: Explore various facets of marketing and communications within a nonprofit setting and discover areas where your interests align.
Resume Building: Strengthen your resume with hands-on experience, demonstrating your ability to manage creative projects and contribute to the growth of an impactful organization.
Supervision and Support:
Orientation: An introductory meeting to discuss expectations, responsibilities, and goals for the internship.
Weekly Check-ins: Regular one-on-one check-ins with the supervisor to review progress, receive feedback, and discuss upcoming tasks.
Mentorship: Receive guidance and mentorship from the Marketing Director and other team members to foster professional development.
Evaluations: Midpoint and final evaluations to assess performance, strengths, and areas for growth throughout the internship.
Qualifications:
Pursuing or recently graduated with a degree in Marketing, Communications, Graphic Design, Media Studies, or related field.
Experience or strong interest in brand management, social media, content creation, or graphic design.
Strong writing and communication skills, with attention to detail and a creative mindset.
Proficiency in Microsoft Office and Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other design tools is preferred.
Familiarity with social media platforms such as (Instagram, Facebook, Twitter, LinkedIn) and social media management tools is a plus.
Ability to work independently, prioritize tasks, and manage time effectively in a hybrid work environment.